Flory company was founded in 2003 in Kruševac as a factory for cereal based instant baby food production, with the tendency to expand its production program to broad population, but only with the products which would be recognizable and declared as healthy food.  That is why Flory bases its production on the most up-to-date, worldly recognized technologies, paying much attention to scientific research, professional training and education of the employees and application of international quality standards.
Through buying << Know-how>> technology from the Food Institute Comida Med from Rosbach – Germany, we joined the experience, knowledge and the latest technological solutions in the area of production of quality and healthy food for infants and small children.

As a result, we now have a recognizable brand on our market, but also elsewhere, named Baby King, the only instant baby food produced in Serbia, for children from six months and above.
From the very start of our production, we apply integrated quality system, through verified and internationally acknowledged HACCP quality standard. In this way we ensured top protection of our products. At the same time, we carry out the demands of the quality standard ISO 9001: 2000, as well as the environment protection standard ISO 14001: 2004 which confirms that the factory does not endanger environment by its production process. HTUST (High Temperature Ultra Short Time) technology provides the highest quality level of our products, whereas completely mechanized and closed production system completely eliminates contamination risk. Used raw materials also have to satisfy the highest quality standards. Strict chemical and microbiological control of both raw materials in use and final products is carried out.  
Complete control is done by three independent institutions: laboratory of company Flory Kruševac with top quality equipment, Institute for public health of Serbia and Food Institute “Braun Technologie“ from Germany.
With its development program, technologies and broad line of products, Flory fulfills the expectations of both domestic and foreign markets. Export orientation has made this company a stable partner in supplying quality products on many markets, which makes it a leader in its production branch. In a very short period, our products found their place both on Serbian market and the markets of the countries of Western Balkans, but also in Turkey, Iraq, Iran, Algeria and Libya. We have also completed registration on the markets of Russian Federation and Ukraine, which will enable us to place our products on those markets. Distribution of our products is also in our interest, both to the markets of surrounding countries and far markets of Africa and Asia.
It is our wish that Flory becomes a European company in terms of top quality products, production conditions, use of the most up to date equipment and strategic marketing. We plan to hire even more experts and trained workers as we expand our assortment and to make Flory the reason for those people in our country who have the knowledge, working energy and faith in success, to stay here.